-
1 advertising claim
1) рекл. рекламное заявление [утверждение\], рекламный довод (позитивная характеристика продукта, на которой делается акцент в рекламном сообщении)See:2) юр. иск против рекламы, рекламный иск* (судебный иск, обвиняющий рекламодателя в предоставлении ненадлежащей (недостоверной) рекламы)See: -
2 advertising claim
-
3 advertising claim
Англо-русский словарь промышленной и научной лексики > advertising claim
-
4 false advertising claim
Englisch-Deutsch Fachwörterbuch der Wirtschaft > false advertising claim
-
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
6 claim
1. сущ.1)а) эк., юр. требование, претензия, притязание (на что-л.)ATTRIBUTES:
territorial claims — территориальные претензии [притязания\]
б) фин., юр. требование (право на активы, принадлежащие другому лицу, напр., на заложенные активы, на активы умершего лица)See:administrative claim, equity claim, general claim, postpetition claim, prepetition claim, secured claim, specific claim, unsecured claim, proof of claim, lienв) страх. страховое требование (требование выплаты страхового возмещения в соответствии с условиями страхового полиса в том числе по государственному социальному страхованию)COMBS:
to put in [submit\] a claim — выставить требование о выплате страхового возмещения
Syn:See:closed claim, death claim 1), dental claim, fraudulent claim, gross claims, in-network claim, incurred but not reported, incurred claims, long-tail claims, medical claim, net claims, open claim, out-of-area claim, out-of-network claim, outstanding claim, paid claims, reinsurance claim, reopened claim, reported claims, Associate in Claims, affidavit of claim, claim agent, claim broker, claim consultant, claim duration, claim manager, claim supervisor, claims adjustment, claims administration, claim administrator, claims administrator, claims agent, claims bordereau, claims broker, claims consultant, claims department, claims determination, claim examiner, claims expenses, claims experience, claims frequency, claims handler, claims history, claims inspector, claims investigation, claims investigator, claims leader, claims management, claims manager, claims processing, claims ratio, claims representative, claims reserve, claims services, claims settlement, claims severity, claims supervisor, claims adjusting company, claims equalisation reserve, no claims bonus, no claims certificate, claims-made coverage, Claims and Underwriting Exchange, Xchanging Claims Services, insurance money, insured event, claim-freeг) эк. заявление, требование (напр. о выделении дополнительных финансовых средств)ATTRIBUTES:
COMBS:
The union put a 6% wage claim. — Профсоюз выставил требование о шестипроцентном повышении заработной платы.
д) юр. право (на что-л.); (законная) претензияATTRIBUTES:
He has no legal claim to the property. — Он не имеет прав на имущество.
2) юр. иск, жалоба; претензия, рекламацияCOMBS:
claim in return, counter claim — встречное требование; встречный иск
to make [to lodge\] a claim against (smb.) — возбуждать иск против (кого-л.), подавать жалобу на (кого-л.)
Syn:See:advertising claim 2), death claim 2), liability claim, long-tail claims, medical claim, product liability claim, claim agent 1) Foreign Claims Settlement Commission3) общ. утверждение, заявлениеhis claims to the contrary notwithstanding — несмотря на то, что он утверждает обратное
The Leader of the Council was asked to comment on press claims that the auditor has found errors in his returns of expenses. — Главу совета попросили прокомментировать заявления прессы о том, что аудитор обнаружил ошибки в его отчетах о расходовании средств.
See:4)а) доб., преим. амер. и австр. участок земли, отведенный под разработку недрб) доб., преим. амер. и австр. заявка на отвод участка2. гл.1) юр. предъявлять права (на что-л.)2) юр., эк. предъявлять претензию, требовать компенсации (право какого-л. лица требовать от другого лица возмещения убытков, вызванными действиями последнего)You are entitled to claim interest on late payments. — У вас есть право требовать уплаты процентов за просроченные платежи.
The Government has introduced legislation to give businesses a statutory right to claim interest if another business pays its bills late.
See:3) страх. требовать выплаты (требовать выплаты по страховому полису в связи с наступлением страхового случая)Can you claim on your household insurance if the tiles on your roof are stolen? — Можете ли вы потребовать выплаты страхового возмещения по вашему полису страхования дома, если похищена черепица с вашей крыши?
The premiums are reduced by fifty per cent if you don't claim on the policy. — (Страховые) премии уменьшаются на 50%, если вы не обращаетесь с требованиями о выплате страхового возмещения по полису.
See:
* * *
1) требование (платежа, возмещения, компенсации); 2) право (напр., право на изобретение, защищаемое патентом); 3) актив; 4) претензия.* * *иск; правопритязание; претензия (страх.); требование; рекламация; платежное требование; убыток (страх.). . Словарь экономических терминов .* * *предъявляемое в судебном или арбитражном порядке требование, вытекающее из принадлежащего истцу права в силу договора или других предусмотренных в законе оснований см. suit-----претензия, заявление, жалоба по поводу ненадлежащего выполнения обязательств по различным основаниям (в отношении количества, качества товаров, просрочки поставки и т. д.)-----требование о возмещении убытков, уплате штрафа, устранении дефектов в продукции и повышении ее качества, об улучшении качества страховых услуг----------for debtпредъявляемое в судебном или арбитражном порядке требование кредитора к заемщику относительно возврата ссуды или долга, выполнения долгового обязательства -
7 advertising exaggeration
рекл. рекламное преувеличение (высказывание о продукте с использованием возвышенных и звучных фраз; напр., "суперкоммерческий фильм", "головокружительные трюки", "паста для всей полости рта", "волосы как шелк" и т. д.)Syn:See:Англо-русский экономический словарь > advertising exaggeration
-
8 advertising appeal
рекл. рекламный крючок [трюк\]* (визуальный или вербальный элемент рекламного сообщения (необычные слова, выражения, иллюстрации), привлекший потребителя и заставивший его обратить внимание на рекламируемый товар)Syn:See:* * *мотив, адресованный рекламодателем перспективному потребителю и направленный на то, чтобы вызвать и стимулировать у него внимание, интерес, решение, наконец, действие, выражающееся в совершении покупки рекламируемого товара -
9 advertising emphasis
рекл. рекламный акцент (аспект рекламного сообщения, на котором заостряется внимание рекламной аудитории)See: -
10 product claim
1) пат. патентное заявление о товаре* (содержащаяся в патенте информация о самом товаре, в том числе о его составе, функциях)Syn:2) юр. товарная претензия* (претензия к производителю или продавцу товара в связи с тем, что товар не соответствует стандартам качества, не имеет заявленных свойств и функций, нанес ущерб потребителю и т. п.)3) рекл. рекламное заявление (распространяемая при помощи рекламы информация о возможностях конкретного товара; напр., "Бесшумная стиральная машина X выстирает вашу одежду, пока вы наслаждаетесь жизнью")Syn:See:* * * -
11 environmental claim
декларация экологичности
(напр. метода, технологии)
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
экологическое заявление
Высказывание или символ, указывающие на экологический аспект продукции, ее элемента или упаковки.
Примечание
Экологическое заявление может быть нанесено на этикетки на продукции или упаковке, включено в сопроводительную документацию на продукцию, распространено посредством технических бюллетеней, рекламы, публикации, телемаркетинга, а также с использованием цифровых или электронных средств, таких как Интернет.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental claim
Statement, or symbol that indicates an environmental aspect of a product, a component or packaging.Note. An environmental claim may be made on product or packaging labels, through product literature, technical bulletins, advertising, publicity, telemarketing, as well as through digital or electronic media such as the Internet.
[ISO 14021]Тематики
EN
3.1.3 экологическое заявление (environmental claim): Словесная формулировка, символ или графическое изображение, указывающие на экологический аспект продукции, компонента или упаковки.
Примечание - Экологическое заявление может быть сделано на этикетках продукции или упаковки, в документации на продукцию, техническом бюллетене, рекламном проспекте, рекламе, с помощью телемаркетинга, а также цифровых или электронных средств массовой информации, таких как Интернет.
Источник: ГОСТ Р ИСО 14021-2000: Этикетки и декларации экологические. Самодекларируемые экологические заявления (экологическая маркировка по типу II) оригинал документа
8.2 экологическое заявление (environmental claim): Высказывание, символ или графическое изображение, указывающие на экологический аспект (3.2) продукции (6.2), компонентов или упаковки (6.2.3).
Примечание - Экологическое заявление может быть нанесено на этикетку, на продукцию или на упаковку, приведено в сопроводительной документации, в технических бюллетенях, рекламе, публичных заявлениях, телемаркетинге, а также с помощью цифровых или электронных средств, например сети Интернет.
[ИСО 14021:1999]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental claim
-
12 рекламный довод
Advertising: advertising claim, advertising point -
13 патент на рекламу
Advertising: advertising claim -
14 рекламная заявка
Advertising: advertising claim -
15 рекламное утверждение
Advertising: advertising claimУниверсальный русско-английский словарь > рекламное утверждение
-
16 косвенный довод
Advertising: claim by inference, nondirect appeal -
17 предъявлять претензию за невыполнение договора
Advertising: claim defaultУниверсальный русско-английский словарь > предъявлять претензию за невыполнение договора
-
18 претендовать на привилегии
Advertising: claim privilegesУниверсальный русско-английский словарь > претендовать на привилегии
-
19 сумма претензии
Advertising: claim amount -
20 требование признания права собственности
Advertising: claim of ownershipУниверсальный русско-английский словарь > требование признания права собственности
См. также в других словарях:
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… … Investment dictionary
Advertising Standards Authority — ASA An independent body set up and paid for by the advertising industry to ensure that its system of self regulation works in the public interest. The ASA must have an independent chairman, who appoints individuals to serve on the council, two… … Big dictionary of business and management
ADVERTISING: Infomercials — ▪ 1996 In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of … Universalium
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
The Indian Institute of Planning and Management (IIPM) advertising controversy — In October 2005, The Indian Institute of Planning and Management (IIPM) was involved in a controversy regarding the veracity of its claims in print advertisements.equence of EventsIn 2005, An article titled IIPM: The Truth about IIPM Tall Claims… … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… … Wikipedia
Sex in advertising — Marketing Key concepts Product marketing · Pricing … Wikipedia